№ 67

Visible customer service

Trustworthiness · Trust

SEO impact High

Effort Medium

Estimated ROI Good

Definition

Identified responsible party and reachable customer service, especially on YMYL and transactional pages.

Why it matters for Google

A transactional page without an identifiable owner or customer service receives Low per the QRG (2.5.3).

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 2.5.3

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Show the support channel on purchase pages
02
Name a responsible party
03
Publish response times

Combine with

Bg Personal bio Mq Update Eq Online reputation Hs HTTPS

Check off your progress, saved in your browser.

Show the support channel on purchase pagesName a responsible partyPublish response timesMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section2.5.3

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid