Client logos

Trustworthiness · Trust

SEO impact Medium

Effort Easy

Estimated ROI Good

Definition

Client or reference logos displayed, with permission obtained.

Why it matters for Google

Social proof of use by identifiable entities.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.2 · 2.5.3

Standard requirement

Full guide coming soon

Actions to implement

01
Written permission
02
Up-to-date logos
03
No fakes

Combine with

Bg Personal bio Mq Update Eq Online reputation Hs HTTPS

Check off your progress, saved in your browser.

Written permissionUp-to-date logosNo fakesMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyEasy

Time to result1 – 4 weeks

Pillar reinforcedTrustworthiness

YMYL requirementStandard

QRG section3.2 · 2.5.3

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid