Technology

AI accelerates the analysis. A human signs the verdict.

Our name is no accident: we apply the neuroscience of trust as a reading grid for EEAT signals. AI runs the analysis at scale; a senior consultant validates every verdict.

Human in the loop

The human always stays at the center.

Artificial intelligence speeds up the analysis of all 72 signals, but it never publishes on its own. Every generated report is reviewed and validated by a senior consultant before delivery, to guarantee the accuracy of the scores and the depth of the sources considered.

Verified accuracy

Every score and recommendation is checked manually to rule out errors and AI artifacts before delivery.

Depth of sources

An expert ensures every relevant source has been explored and weighted, beyond what automation captures alone.

Pipeline

From raw data to an EEAT score.

  • 01

    AI analysis

    State-of-the-art language models, configured signal by signal to score all 72 EEAT markers on your actual content.

  • 02

    Semantic mapping

    Contextual analysis to detect markers of expertise and authority within content.

  • 03

    Sector benchmark

    Comparison against your niche leaders and our base of past analyses to calibrate scoring.

  • 04

    Human validation

    A feedback loop with senior consultants to refine the models.

Sources

Triangulated data.

Our analyses cross-reference signals from Google Search Console, Ahrefs, Moz, SEMrush, Common Crawl, Wikidata and our own crawls.

The final scoring is calibrated on the latest (2025) Search Quality Evaluator Guidelines, with increased weight on the Trust dimension, now the central pillar.