№ 47

Online reputation

Trustworthiness · Trust

SEO impact Medium

Effort Hard

Estimated ROI Moderate

Definition

Consistency and quality of Google results for the brand/author name.

Why it matters for Google

The brand SERP is the first impression of authority.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.3.1

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Regular audit
02
Push positive content
03
Respond to reviews

Combine with

Bg Personal bio Mq Update Hs HTTPS Mt2 Legal notice

Check off your progress, saved in your browser.

Regular auditPush positive contentRespond to reviewsMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section3.3.1

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid