№ 27

Update

Trustworthiness · Trust

SEO impact High

Effort Easy

Estimated ROI Excellent

Definition

A dated revision of content to reflect the current state of the field.

Why it matters for Google

Obsolescence destroys perceived expertise; freshness reinforces it.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.2

Reinforced requirement on YMYL topics

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Actions to implement

01
'Updated on' date
02
Visible changelog
03
Older versions archived

Combine with

Bg Personal bio Eq Online reputation Hs HTTPS Mt2 Legal notice

Read the full guide →

Check off your progress, saved in your browser.

'Updated on' dateVisible changelogOlder versions archivedMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyEasy

Time to result1 – 4 weeks

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section3.2

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid