№ 15

Personal bio

Trustworthiness · Trust

SEO impact Medium

Effort Easy

Estimated ROI Good

Definition

A presentation of the author, background, reason for covering the topic.

Why it matters for Google

Legitimizes the perspective; required to signal experience.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 2.5.2 · 3.3.4

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Link to professional profile
02
Year of entry into the field
03
Real photo

Combine with

Mq Update Eq Online reputation Hs HTTPS Mt2 Legal notice

Check off your progress, saved in your browser.

Link to professional profileYear of entry into the fieldReal photoMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyEasy

Time to result1 – 4 weeks

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section2.5.2 · 3.3.4

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid