№ 15

Personal bio

Trustworthiness · Trust

SEO impact Medium

Effort Easy

Estimated ROI Good

Definition

A presentation of the author, background, reason for covering the topic.

Why it matters for Google

Legitimizes the perspective; required to signal experience.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 2.5.2 · 3.3.4

Reinforced requirement on YMYL topics

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Actions to implement

01
Link to professional profile
02
Year of entry into the field
03
Real photo

Combine with

Mq Update Eq Online reputation Hs HTTPS Mt2 Legal notice

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Check off your progress, saved in your browser.

Link to professional profileYear of entry into the fieldReal photoMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyEasy

Time to result1 – 4 weeks

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section2.5.2 · 3.3.4

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid