№ 69

YMYL

Core · Cross-cutting

SEO impact High

Effort Hard

Estimated ROI Good

Definition

Your Money or Your Life: health, finance, safety topics held to a heightened E-E-A-T standard.

Why it matters for Google

Google applies the E-E-A-T criteria with maximum strictness on these topics.

Context within the E-E-A-T framework

Core

Global concepts that run through every pillar.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 2.3 · 3.4.1

Standard requirement

Read the full guide →

Actions to implement

01
Qualified authors required
02
Medical/legal sources
03
Frequent updates

Combine with

Qr Quality Rater Sg3 Search Generative Bd Brand search

Read the full guide →

Check off your progress, saved in your browser.

Qualified authors requiredMedical/legal sourcesFrequent updatesMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedCore

YMYL requirementStandard

QRG section2.3 · 3.4.1

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid