№ 70

Quality Rater

Core · Cross-cutting

SEO impact High

Effort -

Estimated ROI Excellent

Definition

Human evaluators who rate pages according to Google's official guidelines.

Why it matters for Google

Their ratings train the algorithms; the E-E-A-T grid is their tool.

Context within the E-E-A-T framework

Core

Global concepts that run through every pillar.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section concept transversal (contexte, non scoré)

Standard requirement

Full guide coming soon

Actions to implement

01
Read the official guide
02
Self-assess your pages
03
Think like a rater

Combine with

Ym YMYL Sg3 Search Generative Bd Brand search

Check off your progress, saved in your browser.

Read the official guideSelf-assess your pagesThink like a raterMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficulty-

Time to resultVariable

Pillar reinforcedCore

YMYL requirementStandard

QRG sectionconcept transversal (contexte, non scoré)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid