№ 72

Brand search

Core · Cross-cutting

SEO impact High

Effort Hard

Estimated ROI Good

Definition

The volume of searches on the brand/author name.

Why it matters for Google

The hardest signal to manipulate; strongly correlated with real authority.

Context within the E-E-A-T framework

Core

Global concepts that run through every pillar.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section concept transversal (contexte, non scoré)

Standard requirement

Full guide coming soon

Actions to implement

01
Off-SEO awareness
02
PR and social media
03
Memorable content

Combine with

Ym YMYL Qr Quality Rater Sg3 Search Generative

Check off your progress, saved in your browser.

Off-SEO awarenessPR and social mediaMemorable contentMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedCore

YMYL requirementStandard

QRG sectionconcept transversal (contexte, non scoré)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid