Search Generative

Core · Cross-cutting

SEO impact High

Effort Medium

Estimated ROI Good

Definition

Appearing in generative summaries (AI Overviews, SGE).

Why it matters for Google

A new front of visibility; selection is strongly correlated with E-E-A-T.

Context within the E-E-A-T framework

Core

Global concepts that run through every pillar.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section concept transversal (contexte, non scoré)

Standard requirement

Full guide coming soon

Actions to implement

01
Clear answers up top
02
Factual citations
03
Enriched schema

Combine with

Ym YMYL Qr Quality Rater Bd Brand search

Check off your progress, saved in your browser.

Clear answers up topFactual citationsEnriched schemaMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedCore

YMYL requirementStandard

QRG sectionconcept transversal (contexte, non scoré)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid