Search Generative

Core · Cross-cutting

SEO impact High

Effort Medium

Estimated ROI Good

Definition

Appearing in generative summaries (AI Overviews, SGE).

Why it matters for Google

A new front of visibility; selection is strongly correlated with E-E-A-T.

Context within the E-E-A-T framework

Core

Global concepts that run through every pillar.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section concept transversal (contexte, non scoré)

Standard requirement

Read the full guide →

Actions to implement

01
Clear answers up top
02
Factual citations
03
Enriched schema

Combine with

Ym YMYL Qr Quality Rater Bd Brand search

Read the full guide →

Check off your progress, saved in your browser.

Clear answers up topFactual citationsEnriched schemaMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedCore

YMYL requirementStandard

QRG sectionconcept transversal (contexte, non scoré)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid