Conflict of interest

Trustworthiness · Trust

SEO impact High

Effort Easy

Estimated ROI Excellent

Definition

Disclosure of affiliations, sponsorships, vested interests.

Why it matters for Google

Transparency about possible bias = increased trust.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.2 · 2.5.3

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Visible callout
02
Affiliate link marked
03
Sponsors listed

Combine with

Bg Personal bio Mq Update Eq Online reputation Hs HTTPS

Check off your progress, saved in your browser.

Visible calloutAffiliate link markedSponsors listedMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyEasy

Time to result1 – 4 weeks

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section3.2 · 2.5.3

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid