№ 28GEO

Comparison

Expertise · Expertise

SEO impact Medium

Effort Hard

Estimated ROI Moderate

Definition

A rigorous comparison table between market options.

Why it matters for Google

Requires broad knowledge of the landscape = cross-cutting expertise.

Context within the E-E-A-T framework

Expertise

Demonstration of deep formal or technical knowledge.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section -

Standard requirement

Full guide coming soon

Actions to implement

01
Transparent criteria
02
Sources per cell
03
Dated updates

Combine with

Dp Degree Cf Certification Pb Publication Cf2 Speaker

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Transparent criteriaSources per cellDated updatesMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedExpertise

YMYL requirementStandard

QRG section-

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid