№ 57

Price transparency

Trustworthiness · Trust

SEO impact High

Effort Easy

Estimated ROI Excellent

Definition

Public prices, clear terms, no hidden costs.

Why it matters for Google

A major YMYL criterion; its absence is very penalizing in e-commerce.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.2 · 2.5.3

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Visible pricing page
02
Total incl. tax
03
Return terms

Combine with

Bg Personal bio Mq Update Eq Online reputation Hs HTTPS

Check off your progress, saved in your browser.

Visible pricing pageTotal incl. taxReturn termsMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyEasy

Time to result1 – 4 weeks

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section3.2 · 2.5.3

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid