№ 16

Degree

Expertise · Expertise

SEO impact High

Effort Easy

Estimated ROI Excellent

Definition

Mention of academic qualifications relevant to the topic.

Why it matters for Google

A signal of formal expertise, especially critical in YMYL.

Context within the E-E-A-T framework

Expertise

Demonstration of deep formal or technical knowledge.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.4 · 2.5.2

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Full name of the degree
02
Institution
03
Year obtained

Combine with

Cf Certification Pb Publication Cf2 Speaker Xp Years of XP

Check off your progress, saved in your browser.

Full name of the degreeInstitutionYear obtainedMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyEasy

Time to result1 – 4 weeks

Pillar reinforcedExpertise

YMYL requirementReinforced

QRG section3.4 · 2.5.2

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid