№ 16

Degree

Expertise · Expertise

SEO impact High

Effort Easy

Estimated ROI Excellent

Definition

Mention of academic qualifications relevant to the topic.

Why it matters for Google

A signal of formal expertise, especially critical in YMYL.

Context within the E-E-A-T framework

Expertise

Demonstration of deep formal or technical knowledge.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.4 · 2.5.2

Reinforced requirement on YMYL topics

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Actions to implement

01
Full name of the degree
02
Institution
03
Year obtained

Combine with

Cf Certification Pb Publication Cf2 Speaker Xp Years of XP

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Full name of the degreeInstitutionYear obtainedMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyEasy

Time to result1 – 4 weeks

Pillar reinforcedExpertise

YMYL requirementReinforced

QRG section3.4 · 2.5.2

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid