№ 46

Brand track record

Authoritativeness · Authority

SEO impact Medium

Effort Hard

Estimated ROI Moderate

Definition

Demonstrated history and lasting reputation of the brand in its field.

Why it matters for Google

The QRG instruct raters to research reputation: a documented positive history matters, domain age alone does not.

Context within the E-E-A-T framework

Authoritativeness

Recognition by peers and authorities in the field.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.3.1

Standard requirement

Full guide coming soon

Actions to implement

01
Publish a history page with dated milestones
02
Compile reputation proof by year
03
Archive press mentions

Combine with

Bl Authority backlink Mn Brand mention Wk Wikipedia Ea Verifiable author entity

Check off your progress, saved in your browser.

Publish a history page with dated milestonesCompile reputation proof by yearArchive press mentionsMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedAuthoritativeness

YMYL requirementStandard

QRG section3.3.1

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid