№ 64

Factual accuracy

Trustworthiness · Trust

SEO impact High

Effort Hard

Estimated ROI Good

Definition

Verified facts, sourced figures and consistency with established expert consensus.

Why it matters for Google

Trust requires accurate content aligned with consensus, on YMYL topics, contradicting consensus leads to Lowest.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.2 · 3.4.1

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Verify every figure before publishing
02
Date facts and statistics
03
Align with scientific consensus

Combine with

Bg Personal bio Mq Update Eq Online reputation Hs HTTPS

Check off your progress, saved in your browser.

Verify every figure before publishingDate facts and statisticsAlign with scientific consensusMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section3.2 · 3.4.1

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid