№ 55

Detailed About

Trustworthiness · Trust

SEO impact High

Effort Medium

Estimated ROI Good

Definition

An 'About' page with mission, team, history, values.

Why it matters for Google

One of the pages most viewed by Quality Raters.

Context within the E-E-A-T framework

Trustworthiness

Transparency, security, compliance, the non-negotiable foundation.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.2 · 2.5.3

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Team photos
02
Date founded
03
Clear mission

Combine with

Bg Personal bio Mq Update Eq Online reputation Hs HTTPS

Check off your progress, saved in your browser.

Team photosDate foundedClear missionMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedTrustworthiness

YMYL requirementReinforced

QRG section3.2 · 2.5.3

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid