№ 18

Publication

Expertise · Expertise

SEO impact High

Effort Hard

Estimated ROI Good

Definition

An academic article, book or professional publication by the author.

Why it matters for Google

Peer validation, the highest level of recognized expertise.

Context within the E-E-A-T framework

Expertise

Demonstration of deep formal or technical knowledge.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.4 · 2.5.2

Standard requirement

Full guide coming soon

Actions to implement

01
DOI/ISBN link
02
Name of the journal
03
Co-authors

Combine with

Dp Degree Cf Certification Cf2 Speaker Xp Years of XP

Check off your progress, saved in your browser.

DOI/ISBN linkName of the journalCo-authorsMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedExpertise

YMYL requirementStandard

QRG section3.4 · 2.5.2

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid