№ 07

Before / After

Experience · Experience

SEO impact Medium

Effort Medium

Estimated ROI Good

Definition

A visual or quantified comparison of an initial and final state.

Why it matters for Google

Instantly understandable format with a high share rate.

Context within the E-E-A-T framework

Experience

Direct proof that the author has lived, used or handled what they are talking about.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.4 · 7.3 (expérience du quotidien)

Standard requirement

Full guide coming soon

Actions to implement

01
Same shooting conditions
02
Identical framing
03
Objective metrics

Combine with

Tm Lived testimonial Ph Original photo Vd Field video Cs Case study

Check off your progress, saved in your browser.

Same shooting conditionsIdentical framingObjective metricsMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedExperience

YMYL requirementStandard

QRG section3.4 · 7.3 (expérience du quotidien)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid