№ 03

Field video

Experience · Experience

SEO impact High

Effort Hard

Estimated ROI Good

Definition

A video demonstration recorded by the author in a real-world situation.

Why it matters for Google

The hardest format to fake; the strongest experience signal.

Context within the E-E-A-T framework

Experience

Direct proof that the author has lived, used or handled what they are talking about.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.4 · 7.3 (expérience du quotidien)

Standard requirement

Full guide coming soon

Actions to implement

01
Authentic voice-over
02
Wide shot + details
03
Text transcript

Combine with

Tm Lived testimonial Ph Original photo Cs Case study Ut User test

Check off your progress, saved in your browser.

Authentic voice-overWide shot + detailsText transcriptMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedExperience

YMYL requirementStandard

QRG section3.4 · 7.3 (expérience du quotidien)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid