№ 02

Original photo

Experience · Experience

SEO impact High

Effort Medium

Estimated ROI Good

Definition

An image taken by the author, not from stock libraries.

Why it matters for Google

Visual proof of direct experience; detected via EXIF metadata and reverse image search.

Context within the E-E-A-T framework

Experience

Direct proof that the author has lived, used or handled what they are talking about.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.4 · 7.3 (expérience du quotidien)

Standard requirement

Full guide coming soon

Actions to implement

01
Keep the EXIF
02
Add descriptive alt text
03
Caption with date/place

Combine with

Tm Lived testimonial Vd Field video Cs Case study Ut User test

Check off your progress, saved in your browser.

Keep the EXIFAdd descriptive alt textCaption with date/placeMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedExperience

YMYL requirementStandard

QRG section3.4 · 7.3 (expérience du quotidien)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid