№ 04

Case study

Experience · Experience

SEO impact High

Effort Hard

Estimated ROI Good

Definition

A detailed analysis of a real project or client with quantified results.

Why it matters for Google

Combines lived experience + quantified proof; very high perceived value.

Context within the E-E-A-T framework

Experience

Direct proof that the author has lived, used or handled what they are talking about.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.4 · 7.3 (expérience du quotidien)

Standard requirement

Full guide coming soon

Actions to implement

01
Context / problem / solution
02
Before/after figures
03
Lessons learned

Combine with

Tm Lived testimonial Ph Original photo Vd Field video Ut User test

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Context / problem / solutionBefore/after figuresLessons learnedMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedExperience

YMYL requirementStandard

QRG section3.4 · 7.3 (expérience du quotidien)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid