Press

Authoritativeness · Authority

SEO impact High

Effort Hard

Estimated ROI Good

Definition

Editorial coverage in recognized media.

Why it matters for Google

Validation by journalists = strong external authority.

Context within the E-E-A-T framework

Authoritativeness

Recognition by peers and authorities in the field.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.3.1 (réputation)

Standard requirement

Full guide coming soon

Actions to implement

01
'In the press' page
02
Logos with links
03
Exact quote

Combine with

Bl Authority backlink Mn Brand mention Wk Wikipedia Ea Verifiable author entity

Check off your progress, saved in your browser.

'In the press' pageLogos with linksExact quoteMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedAuthoritativeness

YMYL requirementStandard

QRG section3.3.1 (réputation)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid