№ 36

Verifiable author entity

Authoritativeness · Authority

SEO impact High

Effort Medium

Estimated ROI Good

Definition

Person schema + sameAs linking the author to all their verifiable public profiles.

Why it matters for Google

Google connects content to an author entity: a verifiable author transfers credibility to every page they sign.

Context within the E-E-A-T framework

Authoritativeness

Recognition by peers and authorities in the field.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 2.5.2 · 3.3.4

Standard requirement

Full guide coming soon

Actions to implement

01
Mark up Person + sameAs
02
Link LinkedIn, X and publications
03
Dedicated, consistent author page

Combine with

Bl Authority backlink Mn Brand mention Wk Wikipedia Pf Pro profile

Check off your progress, saved in your browser.

Mark up Person + sameAsLink LinkedIn, X and publicationsDedicated, consistent author pageMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedAuthoritativeness

YMYL requirementStandard

QRG section2.5.2 · 3.3.4

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid