№ 39

Guest podcast

Authoritativeness · Authority

SEO impact Medium

Effort Medium

Estimated ROI Good

Definition

Guest appearances on podcasts in the field.

Why it matters for Google

Borrowed audience + editorial backlinks.

Context within the E-E-A-T framework

Authoritativeness

Recognition by peers and authorities in the field.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.3.1 (réputation)

Standard requirement

Full guide coming soon

Actions to implement

01
Show notes with link
02
Bio provided
03
Niche topic

Combine with

Bl Authority backlink Mn Brand mention Wk Wikipedia Ea Verifiable author entity

Check off your progress, saved in your browser.

Show notes with linkBio providedNiche topicMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedAuthoritativeness

YMYL requirementStandard

QRG section3.3.1 (réputation)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid