№ 35

Wikipedia

Authoritativeness · Authority

SEO impact High

Effort Hard

Estimated ROI Good

Definition

Presence as a source or subject on Wikipedia.

Why it matters for Google

A pillar of the Knowledge Graph; a major gateway to entity recognition.

Context within the E-E-A-T framework

Authoritativeness

Recognition by peers and authorities in the field.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.3.1 (réputation)

Standard requirement

Full guide coming soon

Actions to implement

01
Notable sources
02
No self-editing
03
Page in several languages

Combine with

Bl Authority backlink Mn Brand mention Ea Verifiable author entity Pf Pro profile

Check off your progress, saved in your browser.

Notable sourcesNo self-editingPage in several languagesMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedAuthoritativeness

YMYL requirementStandard

QRG section3.3.1 (réputation)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid