№ 22

Main content quality

Expertise · Expertise

SEO impact High

Effort Hard

Estimated ROI Good

Definition

Effort, originality, skill and depth demonstrated in the main content (MC).

Why it matters for Google

The first Page Quality criterion in the QRG: low-effort content caps the rating regardless of the site's reputation.

Context within the E-E-A-T framework

Expertise

Demonstration of deep formal or technical knowledge.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.2 · 7.3

Reinforced requirement on YMYL topics

Full guide coming soon

Actions to implement

01
Create content that exists nowhere else
02
Show the effort: data, examples, original visuals
03
Cover in depth, not at surface level

Combine with

Dp Degree Cf Certification Pb Publication Cf2 Speaker

Check off your progress, saved in your browser.

Create content that exists nowhere elseShow the effort: data, examples, original visualsCover in depth, not at surface levelMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelHigh

Implementation difficultyHard

Time to result3 – 6 months

Pillar reinforcedExpertise

YMYL requirementReinforced

QRG section3.2 · 7.3

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid