№ 44

Guest author

Authoritativeness · Authority

SEO impact Medium

Effort Medium

Estimated ROI Good

Definition

Articles published on other reference sites.

Why it matters for Google

Backlink + bio + borrowed authority from the host media.

Context within the E-E-A-T framework

Authoritativeness

Recognition by peers and authorities in the field.

Official reference

Google Quality Rater Guidelines (Sept. 2025) ↗

Section 3.3.1 (réputation)

Standard requirement

Full guide coming soon

Actions to implement

01
Relevant sites only
02
Unique content
03
Bio + link

Combine with

Bl Authority backlink Mn Brand mention Wk Wikipedia Ea Verifiable author entity

Check off your progress, saved in your browser.

Relevant sites onlyUnique contentBio + linkMeasure impact 30 days after implementation (GSC)Compare results at D+90 with a control pageAdd this element to the quarterly E-E-A-T auditDocument the implementation in the editorial logbook

Priority levelMedium

Implementation difficultyMedium

Time to result1 – 3 months

Pillar reinforcedAuthoritativeness

YMYL requirementStandard

QRG section3.3.1 (réputation)

How to measure success

Audit the page before / after implementation (Screaming Frog + GSC)
Track the average position on targeted queries in Google Search Console
Watch organic CTR at D+30 and D+90
Compare with a control page that did not get the signal
Add this element to a quarterly E-E-A-T audit grid