YMYL is where Google forgives the least: health, finance, law. That is where I have worked for over 15 years, alongside lawyers whose visibility rests entirely on trust.
With the arrival of AI, I created NeuroEEAT to share what that ground taught me: reading the signals Google actually evaluates, and activating them one by one. The E-E-A-T Periodic Table of 72 signals and its guides are the result of that work.
I do not present myself as an absolute expert; SEO changes too fast for that. I am in continuous research and discovery. Every guide published here is prepared with the help of AI, then checked, corrected and signed by a human. Me.
Background
- 15+ years of YMYL SEO for law firms
- Creator of the E-E-A-T Periodic Table of 72 signals and its guides
- Founder of JBCode, custom web applications and websites
- Creator of Vue360, Google review management for local businesses
How these guides are produced
- Every guide starts from a specific section of Google's Quality Rater Guidelines, cited in the text.
- Keywords and FAQ questions come from real, measured searches, not from intuition.
- Drafting is AI-assisted; the review, the examples and the signature are human.
- Every guide is dated, and the update date changes only when the content changes.
Signed guides 56 / 72
The guides published so far, by pillar. A new guide is released every week until all 72 are out.
Experience
- Tm How to write a verifiable customer testimonialSeptember 22, 2026
- Ph Original photos vs stock photos: what Google seesSeptember 28, 2026
- Vd How to make a product demo video people believeSeptember 28, 2026
- Cs How to write a case study that proves your workOctober 5, 2026
- Ut How to write a product review backed by real testingOctober 4, 2026
- Jr How to Write a Long-Term Review That Proves Real UseSeptember 23, 2026
- Av How to take before and after photos people can trustOctober 5, 2026
- Ds How to make a screencast that proves you know your toolOctober 6, 2026
- Pp How to take product photos that prove you used itOctober 9, 2026
- Ev How to write an event recap that proves you were thereOctober 7, 2026
- Iv How to conduct an interview for your websiteOctober 9, 2026
- Mt How to build a framework and publish it on your siteOctober 10, 2026
- Ph2 How to document a process in photos on your websiteOctober 8, 2026
Expertise
- Dp How to display your credentials on your websiteOctober 9, 2026
- Cf How to display certifications on your websiteOctober 7, 2026
- Pb How to cite your publications on your websiteOctober 8, 2026
- Cf2 How to become a keynote speaker and prove it on your siteOctober 9, 2026
- Xp How to showcase experience on your websiteSeptember 28, 2026
- Sp How to choose a niche your website can actually ownOctober 4, 2026
- EC Content effort: how to avoid low effort contentOctober 12, 2026
- Dn What is original research and how to publish itOctober 9, 2026
- Tx How to use technical terms without losing readersOctober 10, 2026
- Bp How to cite industry best practices on your websiteOctober 11, 2026
- Fa How to create a FAQ page that proves your expertiseOctober 12, 2026
- Pr How to run a benchmark that others can reproduceOctober 6, 2026
- Op How to write an opinion piece that proves your expertiseOctober 13, 2026
- Vt How to turn industry news into proof of expertiseOctober 14, 2026
Authoritativeness
- Bl How to earn authority backlinksOctober 9, 2026
- Mn How to get brand mentions Google counts as authorityOctober 15, 2026
- Wk How to create a Wikipedia page for your businessOctober 2, 2026
- Ea How to set up author schema markup on your siteOctober 8, 2026
- Pf LinkedIn profile optimization that backs up your websiteOctober 9, 2026
- Pr2 How to get press coverage for your businessSeptember 23, 2026
- Aw How to win industry awards that count for GoogleOctober 10, 2026
- Ds2 How to publish a dataset that others will citeSeptember 19, 2026
Trustworthiness
- Bg How to Write an Author Bio That Earns TrustOctober 9, 2026
- Mq How to update old blog postsSeptember 29, 2026
- Hs HTTP to HTTPS migration without breaking your siteSeptember 30, 2026
- Mt2 Website legal requirements: what the page must sayOctober 6, 2026
- Pv How to write a privacy policyOctober 9, 2026
- Ct2 Contact page best practicesOctober 9, 2026
- Ab How to write an about us pageOctober 9, 2026
- Av2 How to get customer reviews that countOctober 9, 2026
- Tp Pricing page: should you display your prices?October 9, 2026
- Sg2 How to write a byline readers and Google can verifyOctober 1, 2026
- Sr How to cite sources on a websiteSeptember 30, 2026
- Cr How to issue a correction on your websiteOctober 2, 2026
- Cf3 How to write an affiliate disclosureOctober 9, 2026
- Ex How to fact check content before you publish itOctober 9, 2026
- Nm How to determine search intent and match it on the pageOctober 9, 2026
- Sv Customer service page design that earns trustOctober 9, 2026
- Ld2 How to display client logos on your website, with proofOctober 3, 2026
Core
- Ym YMYL: what Google expects on sensitive topicsOctober 9, 2026
- Qr Quality Rater Guidelines: Google's manual, explainedSeptember 30, 2026
- Sg3 How to appear in AI Overviews on GoogleOctober 9, 2026
- Bd Branded Search Volume: What It Is and How to Grow ItOctober 9, 2026